Paid media report

DECO Windshield Repair — 3Q 2026 (Sep–Dec) · CAD

Auto-updated daily at 6am ·

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Report Google+SM 3Q2026 — weeks 35–52 (Sep–Dec 2026), all figures CAD. Pulled live every hour from Google Ads (844-785-6011), Meta Ads (1503473527028629) and GA4 (property 472666112).
Structure follows the 2Q report. Campaigns are analysed one by one and split US / CA. Blank = week not started or no delivery that week — never converted to zero.
Replacement conversion — Google: Calls from ads + Call from Site + Replacement Appointment Request (the in-house booking that replaced the retired Calendly). Meta: the booking custom-conversion (Book – Replacements) until the campaigns are re-pointed at the new in-house appointment conversion. Membership follows the DECO Automation Manual §5: unique GA4 transactions by transactionId, classified new / existing by customer_type; the Google block counts only google / cpc transactions attributed to the Membership campaigns — never the Google Ads purchase-conversion total. Locations "Visits to /location" come from GA4 (active users on /locations) attributed to each campaign by its GA4 campaign name. Website: "Total visits" = GA4 activeUsers on the exact page; "from paid" = the GA4 paid-channel subset of the same page. Visits from Email is 0 by default — it only carries a value for a specific email-campaign action, never transactional email.
Budget plan: combined digital pool CA$7,500/mo in Sep & Oct, CA$2,500/mo in Nov & Dec — shares fixed (Replacement T1 10%, T2 25%, Membership 40% Google, Locations 20% 50/50 US/CA, Engagement 5% Meta).